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Peyton Manning takes a family to Universal Parks & Resor
MessagePosté le: Dimanche 29 Septembre 2019, 6h46, Sujet: Peyton Manning takes a family to Universal Parks & Resor Répondre en citant

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Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles.

This year’s Super Bowl advertisers are minding their manners. They’re trying hard to steer clear of everything from politics to the (hash)MeToo movement with lightly humorous ads that don’t offend.

The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.

Last year Renell Wren Jersey , ads that tackled political issues fell flat, like an 84 Lumber ad about immigration. And some thought the recent Grammy Awards’ low ratings were because the show contained too many political moments, such as Hillary Clinton reading from the Trump biography ”Fire and Fury.”

People are in the mood for ”political-free entertainment,” said Kim Whitler, a marketing professor at the University of Virginia.

Several ads will be taking a light-humor approach with mostly male celebrities. PepsiCo brands Doritos Blaze and Mountain Dew Ice are showcased in two 30-second linked spots showing Morgan Freeman and Peter Dinklage in a lip-sync rap battle.

In a Pringles ad , Bill Hader has a snack on set and introduces a made-up practice dubbed ”flavor stacking,” in which he mixes and matches different Pringles varieties. M&Ms enlisted Danny DeVito to embody what happens when a red M&M becomes a person after wishing on a lucky penny.

Keanu Reeves surfs on his motorcycle through the desert in an ad for Squarespace. Chris Elliott lives in a bio dome to tout avocados from Mexico, while ”Stranger Things” star David Harbour shows up in Tide’s commercial.

”They’re light hearted and good natured,” Whitler said. ”That’s on target with the mood of the country.”

”We’re exposed to so much constant negativity,” said Andy Goeler, a marketing executive at Bud Light. ”Delivering something just light hearted and fun is the root at what beer is all about.” The brand’s two spots showcase a mythical kingdom a la ”Game of Thrones” centered on Bud Light and the catchphrase ”Dilly Dilly.”

Amazon’s 90-second fourth-quarter ad stars a bevy of celebrities who sub for the voice of Amazon’s Alexa voice assistant: singer Cardi B, actress Rebel Wilson, star chef Gordon Ramsey and even actor Anthony Hopkins putting a Hannibal Lector spin on things. Leading up to the halftime show, Pepsi’s ad references past celebrities who have appeared in Pepsi Super Bowl ads: Britney Spears, Michael Jackson, Cindy Crawford and others.

Nonetheless, two Super Bowl ads are bucking the trend and sidling up to political issues, however obliquely.

Coca-Cola’s anthemic 60-second ad features varieties of Coke, from Coke Zero to the stevia-flavored Coke Life, quaffed by women, men and a person who uses the ”they” pronoun.

”There’s a Coke for he, and she and her and me and them,” a voiceover states.

Coca-Cola executives say the ad highlights the diversity the company has always used in its advertising , adding that they consulted African-American and LGBTQ groups among its own employees. A biracial couple and a person in a wheelchair also appear in the spot.

”We want to celebrate all the people that make up the world,” Coca-Cola executive Brynn Bardacke said. ”We don’t want to exclude anyone.”

On the other hand, WeatherTech, which makes car mats and other interior car products, has a staunchly pro-American approach in its ad, which shows the construction of a factory that opened late last year.

”At WeatherTech, we built our factory right here in America,” the ad’s text reads. ”Isn’t that the way it is supposed to be?”

It’s the fifth year WeatherTech has advertised in the Super Bowl touting its all-American operations. Founder and CEO David MacNeil said his ad doesn’t have typical Super Bowl accoutrements – ”no ponies, no puppies, no pretty girls” – but said it’s straight to the point about its message.

”Isn’t it just logical to build your own factory in your own country so your own fellow citizens can have jobs?” he said. He said he doesn’t believe the ad might be divisive. ”It wouldn’t occur to me that I could offend anyone by supporting my own country,” he said.

While the majority of advertisers release their ads ahead of time to try to drum up publicity, there are some holdouts. Fiat Chrysler usually appears during the game without advance warning. Other advertisers that have remained mum about their plans so far include E-Trade and Monster Products.

”It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter,” said Tim Calkins, a marketing professor at Northwestern University.

The New York Jets were dominant on defense in their season opener, with one player after another coming up with highlight-reel plays.Five interceptions, big tackles and lots of pressure on the quarterback marked the 48-17 victory in Detroit last Monday night .“I couldn’t stop smiling, man,” linebacker Avery Williamson said, “for like the whole night.”Despite all that, though, the Jets see plenty of room for improvement.“Our mission this week is to step it up,” cornerback Morris Claiborne said. “Our feeling is we’re not taking this game as something we’re going to be stuck on. No T.J. Hockenson Jersey , we’re trying to be better than that game. So, this week, we’re coming out and trying to be better than last week. We’re not playing like we’re stuck in the past or anything like that.“We’re going to go win this game, just like last week.”The Miami Dolphins certainly know what’s coming Sunday at MetLife Stadium, and that’s a Jets unit noticeably faster than it was last season �? and even in previous years, for that matter.Improving the overall speed on defense was a focus for coach Todd Bowles and general manager Mike Maccagnan, and that was on full display against the Lions .“That was fun,” said Williamson, in his first season with New York after four with Tennessee. “You see everybody making plays, it’s just a great time.”Linebacker Darron Lee had two interceptions, while Claiborne, cornerback Trumaine Johnson and safety Jamal Adams also had picks. It was the most by the Jets in a game since Oct. 3, 1999, when they also had five against Denver.Lee returned the first of his INTs 36 yards for a touchdown that gave New York a 31-17 lead in the third quarter. It was the Jets’ first defensive score since 2013 �? a span of 73 games, which had been the longest drought in NFL history.“It’s definitely a good stepping stone in the right direction,” Lee said, “and we definitely want to throw some consistency with that.”It was also the first INT of the third-year linebacker’s career. He was just getting started. About 2 1/2 minutes later, Lee picked off another pass by Matthew Stafford.“I feel like he played a phenomenal game,” Williamson said of Lee. “He was everywhere, flying around and making tackles and two interceptions.”Lee might be the biggest wild-card on the Jets’ defense. The 2016 first-round pick out of Ohio State had two solid but unspectacular seasons to start his NFL career. While he finished second in tackles both seasons, his lack of big plays has been a major knock.Even former Jets linebacker and current sports radio host Bart Scott called for the athletic Lee to be more physical and come up with game-changing plays.Well, one game into this season and Lee is looking much-improved in both areas.“I’m never satisfied,” he said. “I’m just going to keep pushing and trying to get better every single day. … I feel pretty comfortable with what we’re doing , so I guess that enabled me to play fast.”Both Lee and Adams spoke after the game about how they were able to predict the play calls by the Lions, and the players credited the coaching staff for thoroughly preparing them.“They’re going to come to us if we’re in the right spots,” Claiborne said. “Our coaches put together a great game plan to have us in those spots to be able to make those plays. So, you’re in those spots, but ultimately, it’s up to you make the play.”While Williamson and Johnson are new to the Jets’ defense this season, many of the key pieces are back and have experience working in the system. That includes Adams and fellow safety Marcus Maye, who are both in their second seasons �? although Maye missed the opener and likely will sit out against the Dolphins with a foot injury.“We definitely can play faster, and I think it helped with communication,” Lee said. “We’re communicating across the board a lot better. It wasn’t really necessarily like that last year because there were a lot of people new to some stuff and having two rookies, but now, we definitely are communicating from the D-line to the linebackers to the safeties and the corners.”Five interceptions might be a lot to reasonably expect on a weekly basis, of course, but the Jets saw what they can do when they’re clicking in all areas on defense.And that’s without even having any sacks, an area that has been widely criticized in recent seasons. But, the Jets generated lots of pressure and had four quarterback hits, including two by defensive end Leonard Williams.“I think we can be really good, man,” Williamson said of the defense. “I’m still learning the little intricate details of it all, but I feel as a unit, we could be great. I feel like the talent is there. We have great coaches. We just have to continue to come out there and work hard every day and continue to do what we’ve been doing during camp.“The sky’s the limit for what this unit can be.”___
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